“Mommy! You cannot come to visit me, dad has told you before! Don’t cry mom, I will be unhappy if I see those tears on your face. Please promise with me that you never cry again!” The touching words from V.A. to her mom have been widely spread and got much attention from Vietnamese. She

In the last 12 years, Shark Tank – a reality show, where many entrepreneurs convince capital investors to have the funding agreement, has broadcasted in 41 countries and attracted over 300 million views around the world, including Vietnam. Although the outbreak of the “unicorn” phenomenon has many successful start-ups, have you ever wondered how they

For the time being, Local Brands have been mushrooming. Although they are small brands, compared to Luxury Brands such as Louis Vuitton, Chanel, etc, the “hotness” of Local Brands is second to none. However, the phrase “Local Brand” is still misunderstood. Therefore, let’s find out the “Local Brand” concept and their BRAND MARKETING with ACADEMIA!

On 10/12/2021, Hoi An ancient town signed a commitment to eliminate the consumption of cat and dog meat, becoming the first locality in Vietnam to attempt radical protection of animals. Animal welfare, in general, is on the threshold, but much work has to be done before our dream comes true.   (Vietnamese version below) INTERPRETATION

When your effort down the drain. When your inconstancy prevents you from gaining a success. (Vietnamese version below)        WHAT IS “DELUSIONAL EFFORT”? “Delusional effort” is a common phenomenon among young people these days. We set goals, sketch out plans for our future life without any intention to take action. Perhaps you try,

On 3/12/2021, the Ministry of Industry and Trade held the biggest hit in the 2021 E-commerce industry, “Online Friday”. In addition, many E-commerce Exchanges have launched the so-called “Double Day” online shopping campaign that makes a trend among consumers. These events have accelerated the growth of not only the industry, especially during the pandemic but